Public Opinion Research
Accurate data critical to your success.Public Opinion Research
Whether you are a candidate for public office, a company launching a new brand campaign, or an organization looking to further your progressive agenda, accurate data is critical to your success.
Qualitative Research
Insights based on listening to people.Qualitative Research
Qualitative research is predicated on listening to people. Focus groups are often an important step in a comprehensive research program designed to understand your target audience.
Planning & Communications
Identifying and achieving your goals.Planning & Communications
As circumstances and markets change, effective organizations must understand the impact on their fields and adapt. GBA applies our experience to help you identify and achieve your goals.
Latest
Making History in Georgia
At the beginning of 2020, it seemed unlikely that Georgia would be the linchpin to the Democrats’ success in turning the U.S. Senate blue. Incumbent Senator Kelly Loeffler, who had been appointed by the state’s Republican Governor to fill the seat of retiring Senator Johnny Isakson, was running to hold the seat for the final two years of his term. Georgians had not elected a Democrat to the U.S. Senate for two decades and no southern state had ever elected a Black Democrat to the Senate. By focusing on increasing turnout among critical blocs of the electorate, running multiple turnout projections with each poll, and highlighting the historic nature of Reverend Raphael Warnock’s candidacy and this special election, GBAO helped prepare the Warnock campaign for a number of different Election-Day scenarios, including the record-breaking turnout that led to both Ossoff and Warnock prevailing and handing control of the Senate to the Democrats.
New Poll of Democratic Primary and Caucus Voters in the 2020 Election
A new national survey of likely Democratic primary and caucus voters in the 2020 election finds that conventional wisdom is off-base when it comes to Democratic voters’ views of Israel, American policy toward the Israeli-Palestinian conflict, or America’s role in the Middle East. In fact, similar to American Jews, Democratic primary and caucus voters hold very nuanced views on these issues – they support Israel despite their distaste for Prime Minister Netanyahu, they want the U.S. to be an honest broker that will push both Israelis and Palestinians to end their conflict, and they don’t support BDS (the Boycott, Divestment, Sanctions movement) but they don’t want to penalize people who boycott Israel.
Click here to read the report on jstreet.org.