GBAO is proud to have been part of the winning 2022 campaigns of Senators Raphael Warnock (GA) and John Fetterman (PA), and Governors Tony Evers (WI), Laura Kelly (KS) and Tina Kotek (OR). These five candidates were considered among the most vulnerable in the country, but eventually overcame highly partisan environments, well-funded opponents, and often deeply personal attacks. We worked with these talented candidates and their campaign teams, serving as lead pollster and providing strategic guidance on paid advertising and earned media.
For over a decade GBAO has conducted innovative research to help advocates of criminal justice reform understand public opinion, craft effective messages, and win campaigns. For decades, Democrats and Republicans communicated messages about being “tough on crime” and rarely about being smart on crime. District Attorney races were often about which candidate had locked up, or promised to lock up, the most criminals. This rhetoric led to policies like mandatory minimum sentences and three strikes laws, the results of which have been catastrophic. Mass incarceration filled our prisons with disproportionately Black and Brown men and boys, including non-violent offenders. Children have grown up without parents, while teenagers have grown up in the criminal justice system.