Public Opinion Research
Accurate data critical to your success.Public Opinion Research
Whether you are a candidate for public office, a company launching a new brand campaign, or an organization looking to further your progressive agenda, accurate data is critical to your success.
Qualitative Research
Insights based on listening to people.Qualitative Research
Qualitative research is predicated on listening to people. Focus groups are often an important step in a comprehensive research program designed to understand your target audience.
Planning & Communications
Identifying and achieving your goals.Planning & Communications
As circumstances and markets change, effective organizations must understand the impact on their fields and adapt. GBA applies our experience to help you identify and achieve your goals.
Latest
Winning Battleground Races in 2022
GBAO is proud to have been part of the winning 2022 campaigns of Senators Raphael Warnock (GA) and John Fetterman (PA), and Governors Tony Evers (WI), Laura Kelly (KS) and Tina Kotek (OR). These five candidates were considered among the most vulnerable in the country, but eventually overcame highly partisan environments, well-funded opponents, and often deeply personal attacks. We worked with these talented candidates and their campaign teams, serving as lead pollster and providing strategic guidance on paid advertising and earned media.
Reforming the Criminal Justice System
For over a decade GBAO has conducted innovative research to help advocates of criminal justice reform understand public opinion, craft effective messages, and win campaigns. For decades, Democrats and Republicans communicated messages about being “tough on crime” and rarely about being smart on crime. District Attorney races were often about which candidate had locked up, or promised to lock up, the most criminals. This rhetoric led to policies like mandatory minimum sentences and three strikes laws, the results of which have been catastrophic. Mass incarceration filled our prisons with disproportionately Black and Brown men and boys, including non-violent offenders. Children have grown up without parents, while teenagers have grown up in the criminal justice system.