STRATEGIC PLANNING & COMMUNICATIONS
As circumstances and markets change, effective organizations must understand the impact on their fields and adapt in order to achieve their objectives. GBAO applies our experience in research-based strategic development and non-profit management to help organizations separate signal from noise in order to identify and achieve their goals. Most of our work is based on the public opinion research we conduct, but we also help clients implement winning strategies when they need extra help.
With our extensive campaign knowledge, broad issue expertise, and experience building and running successful advocacy groups, we offer our clients a wide array of services that go beyond conducting and analyzing research. We have helped clients with responsibilities such as overseeing press strategy and producing releases, cultivating donor relationships, fundraising, organizational restructuring, and managing the transition process for newly elected officials.
MODELING, DATA ANALYTICS, AND EXPERIMENTAL RESEARCH DESIGN
In addition to cross-tabular analysis, GBAO conducts various forms of regression analysis to enable our clients to understand the underlying dynamics driving public opinion – so we can answer which image trait, message, or issue is the most important. We are also avid users of statistical modeling data, where a voter or member file is scored to predict behavior. Some examples of our innovative data techniques include:
- A research project for a union where we tested mobilization and persuasion messages only among members and spouses that were identified by modeling as either turnout or persuasion targets for a specific ballot initiative campaign. The research enabled us to offer tailored messages for these specific targets, and post-election research showed dramatic movement on defeating an anti-union ballot initiative.
- Ballot language tests where we tested over 20 different versions of a ballot initiative in order to identify the best ballot title. We tested different combinations of subjects, verbs, and adjectives and used a statistical technique to determine the optimal language.
Creation of a customized engagement index for a museum that wanted to better understand the various patterns of interaction and correlation between its many audiences, and to identify those individuals within its universe who would be most likely to increase their engagement through membership.