Campaigns often spend the bulk of their resources on advertising, so it makes sense to test the ads before airing them. Online ad testing enables us to measure the effectiveness of advertisements, using experiments that show us not only how the audience thinks they feel about an ad, but also the unconscious impacts of advertising. We have conducted online ad tests both in the U.S. and internationally. Online ad testing allows us to show potential ads to a larger group of people so we can measure differences among a wide range of audiences. We can ask detailed questions with open-ended responses, allowing for important nuances to come through in how people react. By using the latest technology in media testing, GBAO will help you ensure your message will have real impact.
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